Melanie Newman Purify Shampoo Formulated To Exacting Specifications For All Breed And Coat Types, Utilising Natural Plant Derived Ingredients Purify Is For The Ultimate Deep Cleanse And Clarifying Shampoo. Formulated To Wash Toxins And Pollutions From The Skin And Coat Using Activated Charcoal, Earth’S Natural Cleaner. Purify Will Remove Build Up In The Coat While Using Natural Antioxidants To Keep Coat Healthy And Strong. Purify Is A Natural Whitener Without Any Of The Harsh Bleaching Agents.